Online Optimisers · Sebastian Tagwercher
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Action · 2026-05-21

Next 30 days. The actual things to do this week.

Week-by-week task list pulled from the strategy critique, the wedge offer spec, and the sales system. Each task = action + thing + acceptance check.

If you only do one thing
Get the AI/LLM Security Review offer page live, render the sample report PDF, and send the first 10 free-finding emails by end of Week 1. Everything else compounds from there.

Week 1

Foundations + Wedge Live

Goal: AI/LLM Security Review offer page live. Sample report drafted. First outreach batch out. Insurance quote requested.

Week 2

Send rhythm + insurance bound

Goal: Sample report PDF live. Insurance bound. Send rhythm locked in. First replies coming back.

Week 3

Scoping calls + content cadence

Goal: First scoping call booked. Content cadence at 2-3 posts/week. Source channels showing which ones convert.

Week 4

First close + curriculum on-track

Goal: First paid engagement signed. Sample report replaced with sanitised real client work next month. Curriculum Phase 1 complete.

Acceptance gate
By end of Week 4: offer page live, sample report PDF live, insurance bound, 60 prospects worked, first SOW signed at $1,500. If 5 of 6 of those are true, the wedge is working. If 3 or fewer, re-read sales-system.md Mistake 1-3 and look at finding quality first.

The weekly rhythm (sustainable past Week 4)

One operator, about 10 hours per week on sales, split across 5 days. This is what makes 15 prospects per week sustainable without burning out or starving delivery time.

If a day gets blown out, the rule is to send fewer prospects that week, never to skip recon and mass-blast generic openers.

Sources: strategy-critique.md (week-by-week 6-month grid), ai-llm-wedge-offer.md (Week 1 TODO + decisions), sales-system.md (Mon source / Tue free-find / Wed-Thu send / Fri reply rhythm).